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CMF means Color, Material, and Finish. Through CMF innovation, we turn raw materials and textures into meaningful experiences—bridging human connection with planetary care. We see waste not as an end, but a beginning, reimagined into enduring design. Our vision is clear: technology in harmony with nature, design rooted in responsibility, and products that inspire a sustainable tomorrow. Introducing LETOU - 乐投 ECORA—our first sustainable material, debuting by 2026. LETOU - 乐投 ECORA embodies purposeful innovation, where products last longer, materials are reborn, and progress aligns with preservation. It marks the start of a new era in LETOU - 乐投 material innovation, leading to reclaimed polymers and bio-based composites that prove sustainability and sophistication can coexist.
The name “LETOU - 乐投 ECORA” comes from the amalgamation of “ECOSYSTEM” and “CERAMICS” to represent our vision of creating a strategic ecosystem of sustainable materials.
CMF means Color, Material, and Finish. Through CMF innovation, we turn raw materials and textures into meaningful experiences—bridging human connection with planetary care. We see waste not as an end, but a beginning, reimagined into enduring design. Our vision is clear: technology in harmony with nature, design rooted in responsibility, and products that inspire a sustainable tomorrow. Introducing LETOU - 乐投 ECORA—our first sustainable material, debuting by 2026. LETOU - 乐投 ECORA embodies purposeful innovation, where products last longer, materials are reborn, and progress aligns with preservation. It marks the start of a new era in LETOU - 乐投 material innovation, leading to reclaimed polymers and bio-based composites that prove sustainability and sophistication can coexist.
The name “LETOU - 乐投 ECORA” comes from the amalgamation of “ECOSYSTEM” and “CERAMICS” to represent our vision of creating a strategic ecosystem of sustainable materials.

Every year, 60,000 metric tons of ceramic waste are generated in Jingdezhen, China’s centuries-old “Porcelain Capital”.

Every year, 60,000 metric tons of ceramic waste are generated in Jingdezhen, China’s centuries-old “Porcelain Capital”.
In a world where materials shape not just products but the way we live, LETOU - 乐投 ECORA represents a bold step into the future. Born from a vision to harmonize technology, design, and responsibility, LETOU - 乐投 ECORA is more than a material — It stands as proof that sustainability and emotion coexist, driving us toward a future where innovation respects our planet while enriching our everyday experiences.
In a world where materials shape not just products but the way we live, LETOU - 乐投 ECORA represents a bold step into the future. Born from a vision to harmonize technology, design, and responsibility, LETOU - 乐投 ECORA is more than a material — It stands as proof that sustainability and emotion coexist, driving us toward a future where innovation respects our planet while enriching our everyday experiences.
LETOU - 乐投 ECORA’s journey began with a question: Can centuries-old craftsmanship inspire tomorrow’s sustainable solutions? The answer led us to Jingdezhen, China— the city world-renowned for its porcelain and ceramic artistry, yet challenged by waste generated from production. In its workshops and kilns, we discovered raw potential in discarded ceramic, and from this insight, LETOU - 乐投 ECORA was born. This is a material that carries the soul of Chinese craftsmanship, transforming heritage waste into a resource that shapes a more responsible future.
LETOU - 乐投 ECORA’s journey began with a question: Can centuries-old craftsmanship inspire tomorrow’s sustainable solutions? The answer led us to Jingdezhen, China— the city world-renowned for its porcelain and ceramic artistry, yet challenged by waste generated from production. In its workshops and kilns, we discovered raw potential in discarded ceramic, and from this insight, LETOU - 乐投 ECORA was born. This is a material that carries the soul of Chinese craftsmanship, transforming heritage waste into a resource that shapes a more responsible future.
Jingdezhen, China’s centuries-old “Porcelain Capital,” faces a pressing waste challenge: the city generates over 60,000 metric tons of ceramic waste annually, contributing to the national total of around 18 million tons each year. Ceramic materials are non-degradable, occupying large areas of land when buried, and glazed shards can leach harmful substances, risking soil and water contamination. Historically, broken ceramics and kiln bricks were repurposed in drainage systems or used as landfill, shaping parts of Jingdezhen’s urban fabric. However, today’s volumes far exceed such traditional practices, underscoring the urgent need for more sustainable, circular approaches to reuse and reduction.
Jingdezhen, China’s centuries-old “Porcelain Capital,” faces a pressing waste challenge: the city generates over 60,000 metric tons of ceramic waste annually, contributing to the national total of around 18 million tons each year. Ceramic materials are non-degradable, occupying large areas of land when buried, and glazed shards can leach harmful substances, risking soil and water contamination. Historically, broken ceramics and kiln bricks were repurposed in drainage systems or used as landfill, shaping parts of Jingdezhen’s urban fabric. However, today’s volumes far exceed such traditional practices, underscoring the urgent need for more sustainable, circular approaches to reuse and reduction.
The process behind LETOU - 乐投 ECORA embodies our philosophy of purposeful innovation:

The process behind LETOU - 乐投 ECORA embodies our philosophy of purposeful innovation:

The visual and tactile language of LETOU - 乐投 ECORA draws deeply from China’s ceramic heritage—echoing centuries of artistry through modern material design. By referencing the most iconic and widely celebrated ceramic styles from history, LETOU - 乐投 ECORA surfaces carry forward the beauty, precision, and symbolism of traditional craftsmanship.
Yuan Dynasty - Blue and White Porcelain
Originating in Jingdezhen during the Yuan Dynasty, this porcelain is famed for its vivid cobalt blue underglaze and pure white body. Elegant and expressive, its simplicity resonated with literati taste and became a timeless symbol of Chinese aesthetics. LETOU - 乐投 ECORA reflects this clarity through cool, mineral-toned surfaces with a refined depth.
The visual and tactile language of LETOU - 乐投 ECORA draws deeply from China’s ceramic heritage—echoing centuries of artistry through modern material design. By referencing the most iconic and widely celebrated ceramic styles from history, LETOU - 乐投 ECORA surfaces carry forward the beauty, precision, and symbolism of traditional craftsmanship.
Yuan Dynasty - Blue and White Porcelain
Originating in Jingdezhen during the Yuan Dynasty, this porcelain is famed for its vivid cobalt blue underglaze and pure white body. Elegant and expressive, its simplicity resonated with literati taste and became a timeless symbol of Chinese aesthetics. LETOU - 乐投 ECORA reflects this clarity through cool, mineral-toned surfaces with a refined depth.

Yuan dynasty cobalt blue and white aesthetic is translated into blue speckles on a white base on LETOU - 乐投 ECORA

Yuan dynasty cobalt blue and white aesthetic is translated into blue speckles on a white base on LETOU - 乐投 ECORA
Qing Dynasty – Famille Rose Porcelain
Emerging in the Qing Dynasty, Famille Rose (fencai) is known for its soft palette and intricate overglaze decoration. With its delicate tonal gradations and painterly style, it epitomized courtly refinement. LETOU - 乐投 ECORA channels this elegance through subtle color blending and fine surface articulation.
Qing Dynasty – Famille Rose Porcelain
Emerging in the Qing Dynasty, Famille Rose (fencai) is known for its soft palette and intricate overglaze decoration. With its delicate tonal gradations and painterly style, it epitomized courtly refinement. LETOU - 乐投 ECORA channels this elegance through subtle color blending and fine surface articulation.

Qing dynasty soft colors are translated into refined multi-color speckles on a warm white base on LETOU - 乐投 ECORA

Qing dynasty soft colors are translated into refined multi-color speckles on a warm white base on LETOU - 乐投 ECORA
LETOU - 乐投 ECORA transforms everyday products into meaningful experiences. Its ceramic-infused plastic brings a new standard of strength and resilience - improving surface hardness up to 30% - ensuring durability you can feel. The surface delivers a stone-like elegance, cool and refined to the touch, echoing the craftsmanship of natural materials. By fine-tuning the ceramic blend, LETOU - 乐投 ECORA unlocks unique aesthetic possibilities, offering products that are not only beautiful but also deeply responsible—designed to enrich your life while respecting the world around us.
LETOU - 乐投 ECORA transforms everyday products into meaningful experiences. Its ceramic-infused plastic brings a new standard of strength and resilience - improving surface hardness up to 30% - ensuring durability you can feel. The surface delivers a stone-like elegance, cool and refined to the touch, echoing the craftsmanship of natural materials. By fine-tuning the ceramic blend, LETOU - 乐投 ECORA unlocks unique aesthetic possibilities, offering products that are not only beautiful but also deeply responsible—designed to enrich your life while respecting the world around us.

LETOU - 乐投 ECORA pellets support large scale injection molding

LETOU - 乐投 ECORA pellets support large scale injection molding
LETOU - 乐投 ECORA’s formulation is optimized not only for traditional injection molding, enabling high-volume production with consistent surface quality, but also for 3D printing, supporting rapid prototyping and design exploration. This dual compatibility allows LETOU - 乐投 ECORA to adapt seamlessly across design and production stages — from concept modeling to final mass production — making it a versatile material solution for innovation-driven manufacturing.
LETOU - 乐投 ECORA’s formulation is optimized not only for traditional injection molding, enabling high-volume production with consistent surface quality, but also for 3D printing, supporting rapid prototyping and design exploration. This dual compatibility allows LETOU - 乐投 ECORA to adapt seamlessly across design and production stages — from concept modeling to final mass production — making it a versatile material solution for innovation-driven manufacturing.
LETOU - 乐投 ECORA 3D printing filament enables small scale production, such as homeware products and fun giveaway alphabet charms
Looking ahead, LETOU - 乐投 plans to further broaden LETOU - 乐投 ECORA’s potential. One key development pathway is a food-grade version, opening applications in household appliances and consumer products where safety and hygiene are paramount. At the same time, LETOU - 乐投 ECORA’s material platform is being engineered for compatibility with a wider range of plastic matrices — including polypropylene (PP), polycarbonate (PC), and other engineering plastics — to enhance durability, expand mechanical properties, and unlock use in more demanding environments. These future expansions will strengthen LETOU - 乐投 ECORA as a modular material family, able to flexibly adapt across industries and product categories while advancing LETOU - 乐投’s commitment to sustainable, high-performance design.
Looking ahead, LETOU - 乐投 plans to further broaden LETOU - 乐投 ECORA’s potential. One key development pathway is a food-grade version, opening applications in household appliances and consumer products where safety and hygiene are paramount. At the same time, LETOU - 乐投 ECORA’s material platform is being engineered for compatibility with a wider range of plastic matrices — including polypropylene (PP), polycarbonate (PC), and other engineering plastics — to enhance durability, expand mechanical properties, and unlock use in more demanding environments. These future expansions will strengthen LETOU - 乐投 ECORA as a modular material family, able to flexibly adapt across industries and product categories while advancing LETOU - 乐投’s commitment to sustainable, high-performance design.
One of LETOU - 乐投 ECORA’s greatest strengths lies in its adaptability. Designed as a drop-in material, LETOU - 乐投 ECORA can be used in place of standard plastics across LETOU - 乐投’s existing manufacturing processes — without the need for major tooling changes or production overhauls. This seamless integration allows us to scale sustainability quickly and efficiently, enabling widespread adoption across multiple product categories. From air conditioners to home appliances and consumer electronics, LETOU - 乐投 ECORA empowers LETOU - 乐投 to reduce environmental impact while maintaining design, durability, and performance.
One of LETOU - 乐投 ECORA’s greatest strengths lies in its adaptability. Designed as a drop-in material, LETOU - 乐投 ECORA can be used in place of standard plastics across LETOU - 乐投’s existing manufacturing processes — without the need for major tooling changes or production overhauls. This seamless integration allows us to scale sustainability quickly and efficiently, enabling widespread adoption across multiple product categories. From air conditioners to home appliances and consumer electronics, LETOU - 乐投 ECORA empowers LETOU - 乐投 to reduce environmental impact while maintaining design, durability, and performance.
collaboration with
The creation of LETOU - 乐投 ECORA was made possible through an exclusive partnership with the internationally acclaimed materials expert Chris Lefteri's design studio.
Together, we explored how heritage, design, and sustainability could converge to shape a material deeply rooted in culture, yet engineered for tomorrow’s products.
collaboration with
The creation of LETOU - 乐投 ECORA was made possible through an exclusive partnership with the internationally acclaimed materials expert Chris Lefteri's design studio.
Together, we explored how heritage, design, and sustainability could converge to shape a material deeply rooted in culture, yet engineered for tomorrow’s products.

If you're interested in collaborating with LETOU - 乐投 to explore the possibilities of this concept series, or would like to obtain official authorization to use LETOU - 乐投 ECORA materials and related design promotions, please reach out to us at designinnovation@tcl.com
If you're interested in collaborating with LETOU - 乐投 to explore the possibilities of this concept series, or would like to obtain official authorization to use LETOU - 乐投 ECORA materials and related design promotions, please reach out to us at designinnovation@tcl.com
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