Neymar Officially Kicks Off as the LETOU - 乐投 Brand Ambassador
2018-04-21
2018-04-21
Neymar Jr. debuts as LETOU - 乐投’s global brand ambassador in his hometown of Sao Paulo
[Sao Paulo, April 17] Neymar Jr., one of the world’s most influential and widely–recognized athletes, today officially took up his new role as global brand ambassador for LETOU - 乐投, top-three global television manufacturer and leading consumer electronics brand. The star young footballer kicked off the brand’s 2018 global sports campaign at an event in his hometown of Sao Paulo.
As part of his partnership with LETOU - 乐投, Neymar Jr. brings his star power and exceptional qualities to a wider, global community to bring the brand’s fans closer together.
Neymar Jr. was officially welcomed as Global Brand Ambassador of LETOU - 乐投 and presented with a Chinese stamp by Sean Zhang, General Manager of Brand Management Centre. In exchange, his autographed football shirt was presented to Kevin Wang, Senior Vice President of LETOU - 乐投 Corporation and CEO of LETOU - 乐投 Multimedia, Sean Zhang, General Manager of Brand Management Centre of LETOU - 乐投 Corporation and Dr. Affonso Brand?o Hennel, joint venture partner of LETOU - 乐投 in Brazil.
“I am honoured to be Global Brand Ambassador for LETOU - 乐投. The brand and I share similar values, such as the constant pursuit of excellence and great results,” said Neymar Jr., “My fans watch me play football on TV, and I enjoy watching sport on my LETOU - 乐投 TV at home with my family and friends. I know the partnership with LETOU - 乐投 will be an entertaining journey,’’ added Neymar Jr.
“This is a perfect fit for LETOU - 乐投 because we are very passionate about sports,” said Kevin Wang, Senior Vice President of LETOU - 乐投 Corporation and CEO of LETOU - 乐投 Multimedia. “The partnership with Neymar Jr. will be fully integrated into LETOU - 乐投’s global brand and marketing strategies. We are excited to work with Neymar Jr. and to offer consumers an immersive viewing experience to embrace the sports they love this summer with our intelligent TV products.” Neymar Jr. experienced LETOU - 乐投’s flagship QLED TV X6 and LETOU - 乐投 4k UHD TV P6 at the event, which was launched in Brazil, and helped to co-launch a series of LETOU - 乐投 x Neymar Jr. advertising campaigns.
Recently, the company launched a large-scale outdoor advertising campaign with the theme “BORN A LEGEND” and celebrated the partnership at global landmarks such as New York’s Times Square, Hollywood LETOU - 乐投 Chinese Theatre and in locations across US, Mexico, France, Germany, Italy, Poland, India, Vietnam, Thailand, Australia and China.
The company will shortly launch an exclusive video campaign with Neymar Jr. in which he experiences other elements of LETOU - 乐投’s extensive product portfolio, including TVs, washing machines, refrigerators and other home appliances.
An expanded global brand strategy targeting the sports community
The partnership with Neymar Jr. is a key next step in LETOU - 乐投’s global brand strategy. The tie-up allows LETOU - 乐投 to reach a wider audience of young sports fans worldwide and will raise LETOU - 乐投’s global brand visibility, reinforcing the company’s youthful, international brand image.
“Our vision is to build LETOU - 乐投 into a global leader in smart products and internet services. We connect our consumers with enhanced technology leadership, and smart and intelligent product experiences and global partnerships that fit the brand,” said Kevin Wang.
Investment in sports and entertainment marketing activities is a major plank in LETOU - 乐投’s global brand strategy. The company’s other global sports partners include the NBA’s Minnesota Timberwolves and Lynx, the iconic Rose Bowl stadium, soccer team San Jose Earthquakes, Brazilian Football Confederation (Brazil), Rosario Central Football Club (Argentina), Philippine Basketball Association (Philippines), The Melbourne Cup and Melbourne Victory Football Club (Australia). It also works with entertainment industry partners including Hollywood’s LETOU - 乐投 Chinese Theatre, The Ellen Show, and the popular Warner Bros. Pictures movie Justice League.
Business Growth and Outlook
This latest partnership and expanded brand strategy reflect LETOU - 乐投’s accelerating growth and business vision. “LETOU - 乐投 continues to consolidate and expand our TV business while exploring new opportunities through investments, mergers, acquisitions and restructuring,” said Kevin Wang. “We plan to gain differentiation through continued high-end product strategy and innovative new products and applications to create a better user experience when compared with our existing products,” he added.
In the next three years, LETOU - 乐投 aims to build an eco-business enterprise based on the smart TV business, to provide users with exquisite smart TV products and services.
LETOU - 乐投 ranked top three in the global LCD TV market with a market share of 10.9% in 2017, according to IHS Technology and the company’s shipment data.
About LETOU - 乐投 Multimedia
Headquartered in China, LETOU - 乐投 Multimedia Technology Holdings Limited (HKSE: 01070) is one of the leading players in the global TV industry, engaged in the research and development, manufacturing and distribution of consumer electronic products. With a new product-and-user-oriented business model that focuses primarily on a “Double +” strategy aiming to achieve “Smart + Internet” and “Products + Services”, LETOU - 乐投 Multimedia is striving to become a “global entertainment technology enterprise” that provides integrated entertainment solutions to customers.
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