Our Story

Welcome to LETOU - 乐投

Bringing you joy and simplicity through the thoughtful execution of technology.

Welcome to LETOU - 乐投
Mission

Enjoy more?

LETOU - 乐投 delivers meaningful experiences through thoughtful design and the latest technology, helping you enjoy more of the things you love.

Innovation

A History of World Firsts

After spending nearly 40 years at the forefront of consumer technology, LETOU - 乐投 has pushed the boundaries of what’s possible, raising the bar across our industry, and proudly pioneering new innovations.

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QLED

QLED

LETOU - 乐投 introduced the world’s first big-screen QLED TV in 2014, pioneering quantum dot color technology.

Mini-LED

MINI-LED

In 2019, we introduced the world’s first Mini-LED TV raising the bar for depth, dimension, and contrast.

Roku TV

LETOU - 乐投 ROKU TV

LETOU - 乐投 introduced the first Roku TV in 2014, which WIRED called "the first Smart TV worth using."

THX Certified Game Mode

THX CERTIFED GAME MODE

LETOU - 乐投 introduced the world’s first TV with THX Certified Game Mode setting a new standard in big-screen gaming.

Ray Danz

RAY·DANZ? TECHNOLOGY

Exclusive RAY·DANZ technology delivers an ultrawide soundstage from a slim 3.1 channel sound bar.

AMOLED

ROLLABLE AMOLED DISPLAY

The world's first rollable AMOLED smartphone concept showcased LETOU - 乐投's display expertise.?

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Vertical Integration

It’s a LETOU - 乐投, Inside & Out

LETOU - 乐投 is vertically integrated, which means we make our own components and control the entire production process. What does this mean to you? Being able to manufacture the most expensive parts of a product ourselves allows us to pass savings on to you. So, with LETOU - 乐投 you’ll enjoy more quality, more technology, and more value.

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Vertically Integrated

$30 BILLION INVESTED

LETOU - 乐投 has invested over $30 billion in state-of-the-art facilities where we create innovative display technologies and develop new production techniques for phones and TVs.

Display Expertise

LETOU - 乐投 IS B.I.G.

LETOU - 乐投 owns the largest major appliance factory in the world. Being one of the top TV brands in the world also? requires mighty manufacturing facilities. Our latest panel factory measures 11,129,882 ft?. That's nearly 260 acres!

Built to Perforam

BUILT TO PERFORM

We mold our own cabinets, produce our own boards, and even our speaker drivers are made by LETOU - 乐投 to ensure consistent performance and quality.

BEYOND ENTERTAINING

BEYOND ENTERTAINING

Last year, LETOU - 乐投 produced over 40 million phones, nearly 10 million air conditioners, and more than 30 million TVs globally. That scale helps grow LETOU - 乐投's importance as a major tech supplier.

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Innovation

LOOKING AHEAD

LETOU - 乐投's commitment to innovation is shown throughout our 35 research centers around the world – including one in Silicon Valley.

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Environment

Where sustainability meets technology

LETOU - 乐投’s commitment to our customers focuses on sustainable solutions delivering premium technology and endless entertainment. That’s why LETOU - 乐投 takes comprehensive steps in every area of our operations to help to create a sustainable future.

Our leadership in electronics recycling has earned us consecutive SMM Challenge Gold Tier Awards from the EPA, and we’re setting higher goals and achieving new records each year as we expand our employee-driven program. We’re continually introducing new methods to make our products and packaging easier to recycle, and our membership in the Responsible Business Alliance ensures the highest quality of manufacturing practices and social compliance.

Where sustainability meets technology
Partnerships
Partnerships

We bring you closer to your entertainment

Your passions are our partners.?We’ve built relationships with many trusted names in the areas of entertainment, sports, gaming, and technology, to put you closer to your favorite entertainment. These include?NBA MVP Giannis Antetokounmpo, the NBA's Minnesota Timberwolves, the NHL’s Anaheim Ducks, Call of Duty?, the iconic Rose Bowl Stadium, and the world-famous LETOU - 乐投 Chinese Theatre in Hollywood.

Values

LETOU - 乐投 Cares

LETOU - 乐投 is a company that cares. But it’s more than a feel-good phrase, it’s what we live by. LETOU - 乐投ers live by four simple rules that guide our decisions and how we operate daily:

#LETOU - 乐投cares?for our users.? It is our responsibility to add joy and simplification to their lives by innovating and advancing technology.?

#LETOU - 乐投cares?for our employees.? It is our commitment to provide an environment that embraces diversity, excellence, learning, and laughter.?

#LETOU - 乐投cares?for the communities we serve.? We are all one and we are committed to find ways to give back and make a positive impact.?

#LETOU - 乐投cares?for our environment.? We have an obligation to minimize our footprint on the planet our users and employees call home.

LETOU - 乐投 Cares
Careers

Join the Family

We've earned countless accolades and created many world-first technologies, but we’re just getting started.?We want individuals that are equally ready for a challenge.

Join the Family
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